Watch: Deepika, Sridevi, Madhuri dazzle in an ad with Shahrukh Khan

Superstar Shah Rukh Khan is one of the male actors to endorse beauty soap brand Lux, the only other being Abhishek Bachchan. Years after featuring in an advertisement with Bollywood beauties, King Khan has shot for another commercial for the brand.

While the old ad featured brand Hema Malini, Juhi Chawla, Kareena Kapoor and Sridevi, the latest one features Sharmila Tagore, Sridevi, Madhuri Dixit and Deepika Padukone. The brand has always had reigning actresses as its brand ambassadors.

However, the latest commercial which is yet to be aired is not for particular Lux product, but for Lux Golden Rose Awards. The commercial opens with Shah Rukh taking in the fragrance of a rose and as he asks, “Kya banayega stars ko superstars?” (What’ll make a star, a superstar?), Sharmila Tagore enters dazzling in a golden saree, who whispers into the gorgeous Sridevi’s ears “Lux Golden Rose.” She then goes to Madhuri who looks ravishing in a maroon gown and whispers the same lines. The duo is seen holding hands and entering a place lit with numerous candles. Deepika Padukone walks in holding a candelabra and she is received by the three others. Shah Rukh then goes on to announce about the awards night.

All the actresses look stunning in the ad film. Shah Rukh, who had gone into the bathtub with rose petels in the previous ad, however doesn’t appear with any of the actress in this one.

The half-a-minute long clip was shared by Lux Golden Rose on its official Twitter handle [email protected], with the caption, “#LuxGoldenRoseAwards is celebrating beauty, glamour & style of iconic performances by Bollywood divas. Coming soon!”