Throwback Pics: Nirav Modi poses with Sonam Kapoor, Priyanka, Lisa

Nirav Modi, who is named as the prime accused in Punjab National Bank’s multi-crore scam had a strong Bollywood connection. Many Bollywood beauties from Priyanka Chopra to Kareena Kapoor Khan enhanced their beauty in various events by wearing Nirav Modi’s jewellery.

In 2017, Priyanka Chopra and Sidharth Malhotra were appointed as the brand ambassadors of Nirav Modi brand jewellery. The couple also shot few ad campaigns for the brand.

Proud with associated with Nirav Modi’s jewels, Priyanka once said in a statement, “My association with Nirav Modi is like a meeting of minds in many ways. We are both fiercely proud of our heritage and are united by the idea of bringing a modern India to the global forefront. His jewels are one of a kind and effortless, with an understated elegance. I have worn the brand on many occasions and have always been impressed."

Sidharth Malhotra, who had signed a deal for three endorsements for Nirav Modi planned to end his association with the brand. Priyanka also slapped legal notice on Nirav Modi for non-payment of dues. The actress has done a diamond ad campaign with actor Sidharth Mahotra and accused that Modi did not pay for the ad.

Talking about her association with Nirav Modi, Lisa Haydon once said, "I first spotted Nirav's jewellery in his initial ads. I had a friend who was working with him at the time and I told him to tell Nirav his jewellery was amazing. I would see his campaigns and want to be in them. And one day it all came together."

Nirav Modi's clientele also boasts of actresses like Kareena Kapoor Khan, Sonam Kapoor, Anushka Sharma, Shraddha Kapoor, Shilpa Shetty Kundra and Jacqueline Fernandez.

Diamond merchant Nirav Modi was named as the prime accused in Rs 11,400 crore scam of Punjab National Bank, Mumbai branch. The bank named three diamond firms who have benefited from the fraud — Diamonds R Us, Solar Exports, and Stellar Diamonds. According to the reports, in all of these firms Nirav and his family members are partners. 

lisa haydon
priyanka chopra