Sunny Leone lands in condom controversy

Sunny Leone has created yet another controversy. Her condom ad during Navaratri irked the people of Gujarat. The condom ad featuring the porn star turned Bollywood actress has tagline written in Gujarati which reads – ‘Aa Navratri a ramo, parantu premthi’ meaning ‘This Navratri, play but with love.’

The hoarding in the city of Surat has hurt the religious sentiments of the locals. The ad has irked a group that demands removal of the hoardings.

“The message in Gujarati on the hoarding reads ‘Aa Navratri a ramo, parantu premthi’ – this Navratri, play but with love. The insinuation on the hoardings from a condom brand insults the religious sentiments of Hindus,” TOI quoted Narendra Chaudhary, a businessman who serves as the group’s leader as saying.

“This cannot be tolerated and our protests will get stronger if these hoardings are not removed immediately. Protests are necessary to deter others from trying something similar again in future,” he added.

Traders’ body CAIT has asked the centre to ban an outdoor advertisement in Gujarat of Manforce contraceptive brand endorsed by Sunny Leone as it was derogatory and encouraged the youth to use its condoms in the name of Navratri festival.

In a letter to Union Consumer Affairs Minister Ram Vilas Paswan, the Confederation of All India Traders appealed to him to direct officials concerned to take appropriate action against the manufacturer, Mankind Phrama and its brand ambassador. “Though they have not used the word condom in their banner but the intention is very clear as the combination of words like ‘play’, ‘love’ and ‘Navratri’ are coined above the large logo of Manforce,” CAIT National Secretary Praveen Khandelwal said in the letter.

The hoarding shows Leone on one side staring at text written in Gujarati, “Ya Navratriyon Ramo Parantu Prem Thi” -- which translates into play in Navratri but with love, between two dandiya sticks and above the Manforce logo.

“Their large banners in cities across Gujarat are shouting out to encourage youths to use Manforce condoms in the name of Navratri festival,” Khandelwal said.

Terming the advertisement as “derogatory”, he further said: “This is a clearly irresponsible and immature attempt to boost sales by putting our cultural value system at stake.”