Sonam, sister Rhea open new clothing brand ‘Rheson’

From Stardust to Maxim- the queen of fashion Sonam Kapoor just rules. As if this isn’t enough, the   ‘fashionista’ is out to create her own world of fashion. Admirers of the Kapoor girl’s style have a good reason to wait for September. The actress, along with her sister Rhea Kapoor, is launching a fashion brand this September. The name of the brand is as stylish as Sonam. Made from the initials of the sisters’ names, it is titled ‘Rheson’ and pronounced as reason. The brand would be high-street and provide affordable daily wear.

Rhea shared how the two of them came up with the idea, “Sonam and I have been working on this for years, literally. Sonam had a lot of offers to become the face of a brand and be their ambassador, but we never wanted to do that. We have been working together and I have been styling Sonam for years. There are so many girls who follow Sonam’s fashion on social media. But we never wanted to just put our names on something and call it ours.”

The brand would be available at Shoppers Stop. The most delightful news is that the designs would have the touch of creativity from Sonam and Rhea. A group of designers would no doubt be hired. But the sisters would bless the outfits with their own design ideas.

Yet another report to fascinate fashion lovers is the affordable prices of the clothes. It starts from just Rs 400 right up to Rs 4000. Here is what Sonam Kapoor has to say on this joyous occasion, “We wanted to work on something that is owned by us and had our personal touch on every level. So finally, we got a true partner in Shoppers Stop, as they saw the potential in this and we are finally launching in India in September this year. Our brand is called Rheson, a combination of Rhea and Sonam, phonetically pronounced reason. It’s a high street fashion brand meant for real Indian girls.”  After they launch the brand, there will be 40 to 50 new pieces coming in every couple of weeks.

Sonam and Rhea want the attire to be aspirational. They would be creating outfits that every girl would want to wear so that she feels beautiful and at the same time comfortable wearing it. Girls would have a rich collection of skirts, tops, sweatshirts and t-shirts to choose from.