Sonam Kapoor replaces Aishwarya as Kalyan Jewellers’ new face


Leading jewellery brand Kalyan Jewellers’ replaced Aishwarya Rai Bachchan with Sonam Kapoor as their brand ambassador.

Aishwarya had been associated Kalyan Jewellers for the past three years. She was part of many campaigns of the jewellery brand and also visited Kochi for the inaguration of a new store of the brand. Aishwarya was exempted but Amitabh Bachchan and his wife Jaya Bachchan would continue to be the ambassadors for the leading jewellery chain.

The ‘Neerja’ actress will endorse Kalyan’s exquisite range of gold and diamond jewellery. When it comes to brand endorsement, Ash and Sonam always cross paths. Sonam Kapoor is also the face of L’Oreal cosmetic brand which Aishwarya has been endorsing for years.  

“We would like to thank Aishwarya Rai Bachchan for augmenting the product propositions of brand Kalyan over the last 3 years and helping Kalyan establish itself as a leading national brand.

“We welcome Sonam Kapoor and are confident that her status as a style icon and popularity will strengthen future product campaigns of Kalyan Jewellers,” the Executive Director, Marketing and Operations, Ramesh Kalyanaraman, said while thanking Ash and welcoming Sonam.

Southern stars like Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier are other brand ambassadors of the jewellery brand.

Fashionista Sonam Kapoor, who last film ‘Neerja’ performed well at the box-office is sure to take the brand to a new height.