Sonakshi steps into rival Kareena Kapoor’s shoes

Kareena Kapoor is the brand ambassador of Boroplus cream and now following her footsteps is Sonakshi Sinha. Sonakshi and Kareena share a cold vibes and Kareena once expressed her disliking for the ‘Dabangg’ actress on Karan Johar’s chat show, ‘Koffee With Karan’ by tagging her a sweet housewife rather than an actress. Kareena took a dig at Sonakshi and now Sonakshi had overpowered the diva by endorsing the same product which Kareena has been endorsing for so long time.

FMCG firm Emami has roped in Sonakshi Sinha as brand ambassador for its BoroPlus face-wash range. The Kolkata-based company has roped in Sonakshi Sinha who recently played a Bengali girl in her latest flick, ‘Bullet Raja’ as their brand ambassador for Rs 400-crore BoroPlus brand.

Commenting on the development, Emami Director Priti A Sureka said: "Her popularity amongst cine-goers across various demographies and markets--metros, Tier 1, Tier 2 cities and big and small towns makes her a natural choice as the ambassador for this all-season brand which caters to a wide ranging consumer periphery".

"I am really excited to be associated with BoroPlus, an iconic brand which has a legacy of offering natural skincare," Sonakshi Sinha said.

Apart from Sonakshi, celebrities like Amitabh Bachchan, Kareena Kapoor Khan and Bipasha Basu, were the brand ambassador of Boroplus product.

Boroplus portfolio encompasses wide range of products like antiseptic cream, advanced moisturising lotion, prickly heat Powder and face wash.

In antiseptic cream, Boroplus enjoys 74 per cent market share. Apart from India, it is also the highest selling antiseptic cream in Ukraine, Russia and Nepal.