Shilpa’s hubby Raj Kundra slams Shahrukh's Frooti ad

The new ad jingle of popular mango-flavored drink Frooti endorsed by Shahrukh Khan doesn't seem to strike a chord with Bollywood Diva Shilpa Shetty’s husband Raj Kundra. Calling the T V commercial as disgusting and tasteless, the entrepreneur slammed the actor for doing this ad.

The new commercial comes with a background score, ‘Aam suckita…lickita…enjoyita’ as some tiny figures incite a huge mango inside the new Frooti bottle. Shahrukh appears towards the end drinking from the new bottle in his hand to say, ‘The Frooti Life.’

It seems Shilpa’s husband was displeased over the ad  due to its sexual innuendos “This Frooti ad is disgusting! Kids copying and singing suck it lick it a. @iamsrk bhai how did u approve this script? Tasteless literally!” Raj tweeted. However, the entrepreneur didn't want to offend King Khan and mentioned that he loved the actor. He further said his tweet received overreaction and remarked tongue-in-cheek that the brand should thank him for free publicity. "Stop overreacting I love @iamsrk it's my personal opinion the ad is not made in good taste & bad for kids. Frooti thank media free publicity !" Raj posted on Twitter subsequently.

The makers of the new ad have used stop motion animation technique where tiny animated characters try to move an unfazed giant mango by pushing it, hitting and tying it to a car, elephant and a rocket, when another figure starts singing and the mango rises up and bursts to fill the bottle.

Shahrukh became the new face of Frooti in 2013. The popular drink has undergone a makeover and is presented with a new logo and visuals.