Shilpa Shetty, hubby Raj Kundra launch Viaan mobiles after son’s name

Bollywood actress-turned-entrepreneur Shilpa Shetty and her businessman husband Raj Kundra have launched Viaan Mobiles, named for their three-year-old son, on Wednesday. The launch event was attended by celebrity guests Malaika Arora Khan, Farah Khan, Manish Paul and Jeetendra.

Speaking at the launch, Shilpa said that statistics reveals that India happens to be the second-largest consumer of mobile phones and so they decided to venture in the mobile phone market.

Her husband Raj Kundra said, “I get to launch not only a mobile phone in this booming mobile phone market but it’s also on my son’s name. I’ve been part of this since inception and we’ve made sure that in this cluttered phone market, what could we do different than what’s been there and done already.”

“For us in India, the choice was mass or class and we decided with Viaan to bring the class to the mass,” Raj added. He also said that Viaan is the first mobile phone brand to launch simultaneously in seven countries.

Viaan Mobiles will be available in five variants viz V-1.8, V-Emerge, V-Empower, V-Encore and V-Eternal. Each comes with a special personalised service V-Assist with one year free subscription. V-Assist is a 24×7 personalized concierge service which will support the users with best deals on products and services and is exclusively available to Viaan smartphone users.

Banking on the celebrity status of Shilpa and business acumen of Raj, Viaan Mobiles would be positioning itself as a value-for-money brand targeting the non-metro towns. The phones are also priced at affordable rates ranging between Rs 849 to Rs 12,999.

The actress also revealed that statistics show that 80 percent of phones sold every month are below Rs 10,000.

“Resonating with the brand name Viaan, meaning full of life and energy, we hope to provide consumers with smart phones that not only help them connect with loved ones but also take complete care of their needs,” Raj, who is the chairman of Viaan industries added.