Shilpa Shetty creates her own brand of Saris

The glamorous diva Shilpa Shetty Kundra is noted for her love for saris and in most of the TV shows she is seen wearing beautiful ethnic saris that catch the fancy of the audience. The response and encouragement from audience has led her to create her own brand of saris. The line of saris is named as Shilpa Shetty Kundra saris or simply SSK saris. These saris will be exclusively available in HomeShp18.

The sari brand was launched amidst much fanfare in Delhi. Shilpa also walked the ramp in one of her saris from the collection. Shilpa said on the occasion that, "The sari is one of the most popular and versatile attire, which makes you look glamorous and dignified at the same time. In this exclusive collaboration, I've enjoyed experimenting with unique styles to suit different tastes. The SSK collection has been designed keeping in mind an Indian ethos with a modern twist, light fabrics and embellishments enhancing the richness, the biggest prerequisite being budget-friendly."

The collection consists of six saris made using the light materials crepe and georgette. They are available in different color schemes and interesting prints. Speaking about her inspiration for designing the saris, Shilpa said that, "Ever since I can remember, I loved saris, primarily because my mother used to wear them to work and I would love the way they looked on her. After I started wearing saris, I would tell my designer friends, yeh colour kardo, yeh print add kardo, yeh fabric hai, etc. That's when I realized that since I design for myself, I could totally do it for my fans."

Raj Kundra, the husband of Shilpa was also present during the sari brand launch along with the CEO of HomeShop18, Mr. Sundeep Malhotra. Speaking during the occasion, Sundeep stated, "HomeShop18 has always been at the forefront of innovation and in yet another first, we're proud to launch a range by Bollywood star and fashion icon Shilpa Shetty Kundra. The exclusive SSK saris offer our customers a premium collection at an affordable price point and supreme quality. We believe this partnership will revolutionize designer wear by making it accessible to women across India."

The brand launch is to be telecasted on the afternoon of 11th October. It seems that the pretty diva Shilpa Shetty is all set to create a name for herself as the business lady. We wish her all the best.