Salman will host ‘Bigg Boss 7’, not Shahrukh

For a while, rumor is doing the round that Shahrukh Khan would replace his arch-rival Salman Khan as ‘Bigg Boss 7’ host but a source of Colors denied the news of Shahrukh replacing Salman citing that Salman and Bigg Boss are two brands and they are inseparable.

Salman Khan’s hectic schedule, back to back shooting, his poor health, court cases are cited to be the reasons of his declining the show. But Colors is adamant to have only Salman Khan on their show as he connects with the audience remarkably well.

Says a highly-placed source at Colors, “Big Boss and Salman have become synonymous. As far as we’re concerned, the two brands are inseparable. We’ve to admit, the show has benefited immensely from Salman’s presence. At the same time Salman too has discovered an added connectivity with the home-viewing audience. His attitude really works for the show, and there is no chance of us letting it go.”

However, there is question going on regarding his price hike and the show’s producers Endemol are more than willing to pay him the amount he demands.

When asked about the rumor of Shahrukh replacing Salman, the channel source infers, “We don’t know where that came from. Certainly not from us. Our channel may have met Shah Rukh, we aren’t discounting that possibility. It could be to discuss another show.But  certainly not for  Bigg Boss. Bigg Boss is a brand that gets its power from Salman’s presence. It’s what Dabangg is to Salman’s screen image or Singham is to Ajay Devgn. No one can imagine the Bigg Boss brand without Salman.”

The channel is determined to stick to Salman Khan as the show host. “Like the channel told you any star would be happy to have his name associated with the Bigg Boss brand. And if such rumours(of SRK replacing Salman) make anyone happy, then so be it. Let them have fun” says a source close to the channel.