Shahrukh Khan to feature in Bengal’s new tourism ad

West Bengal government has roped in superstar Shahrukh Khan as the new face of tourism campaign. "We have decided to keep Shah Rukh Khan as a part of our new campaign which is being worked out. The new TVC will be ready within next three months," West Bengal tourism secretary Ajit Ranjan Bardhan told PTI when asked about the actor's involvement.

He further said O&M has been appointed for a three-year period with an annual fee of Rs 75 lakh to plan the new tourism campaign to attract tourists and also help in branding Bengal.

"We are working on new advertisements to promote tourism in the state and attract both domestic as well as foreign tourists here and may feature Shah Rukh Khan in this," tourism department principal secretary A.R. Bardhan.

Shahrukh Khan is related to Bengal in various ways. Apart from being the co-owner of IPL team Kolkata Knight Riders, he is also the brand ambassador of the state.

According to Bardhan, West Bengal’s tourism budget will be Rs.1950 crore in the coming three years and is pursuing new ventures and it is offering incentives for private players to set up hospitality projects in the state.

"We are aiming to increase the domestic and international footfalls in the state by 10 percent on year-on-year basis in the coming five years," he said.

Park Hotels is investing Rs 600 crore for a new hotel on an EM Bypass property. Park Hotel MD and CII tourism sub-committee chairman Vijay Dewan said the new incentive scheme which was unveiled at the Global Bengal summit was one of the best and would attract investment in this sector.