Shahrukh, Hrithik, Preity, Saif, Lara for Dubai

Zee Cine Awards, one of the most prestigious award functions, will be hosted in Dubai this year.

In an exclusive conversation with this writer, Yogesh Radhakrishnan, Business Head – Zee Cinema and Special Projects Manager – Zee Network said...
..., “Over the years Zee Cine Awards has encouraged talent in the Indian film industry. It is also a ceremony where the fans of Indian cinema eagerly vote for their favorite performances, making it the most democratic award of its kind.”

Announcing details of the awards ceremony, YRK said, “The Indian film industry is now a global phenomenon with its fan base extending not only to Indians, but to different nationalities of the world. That explains why we have decided to move the awards from India to Dubai – a truly cosmopolitan and international setting for this prestigious event. Our focus to take Zee Cine Awards 2004 to the international platform is to showcase the best of Indian cinema to the world.”

The event, being held in association with Dubai Media City, will take place on February 26 before an audience of over 8,000 and an international television audience of hundreds of millions.

Over 200 leading Indian film actors, actresses, producers, directors and music directors will attend the event, with live performances from stars including Shah Rukh Khan, Preity Zinta, Hrithik Roshan, Saif Ali Khan and Lara Dutta during a show expected to last four hours.

Indian movie fans living in the U.A.E. will have the opportunity to buy tickets to attend the event and details of pricing and where to purchase the tickets will be announced shortly. Guests from all over the world are expected to attend the event.

Democratically selected through a widely held voting process, 32 winners in different categories will be honored on the occasion, which is likely to be graced by the crème-de-la-crème of Indian media industry, renowned personalities, top names from the corporate world and thousands of fans.