Salman Khan to launch trailer of ‘Jai Ho’ at theater

Salman Khan enjoys a huge fan following. Keeping this in mind, Salman has come up with a unique way to launch the trailer of his upcoming movie ‘Jai Ho’. Salman will launch the trailer in a theater.

Salman Khan is all geared up to launch the trailer of his movie ‘Jai Ho’ at single screen theater ‘Chandan Theater’ in Mumbai. The theater is located in a sub urban area in Mumbai. The trailers of movies are usually launched amidst press conference. A spokesperson for the film said, “Salman Khan wants people to be there at the launch of the trailer.” This way Salman will be able to connect with his fans. He will be able to measure the temperament and reaction of audience by being present among them. Salman will also interact with his fans at the trailer launch. Well, this seems to be an out of box marketing gimmick by the makers of ‘Jai Ho’.

‘Jai Ho’ is a Hindi action drama movie releasing on 24th January, 2014. The movie stars Salman Khan, Daisy Shah, Tabu and Sana Khan in the pivotal roles. The movie is directed by Salman’s younger brother, Sohail Khan under Sohail Khan Production Franchise. The movie is produced by Sohail Khan and Sunil Lulla. Salman Khan plays the role of an Army Officer. His character name in the movie is Major Jai Agnihotri. Nadira Babbar is playing the role of Salman’s mother.

The movie is remake of Telugu hit movie ‘Stalin’.

The music of ‘Jai Ho’ is composed by duo composers Sajid Wajid. Apart from Sajid Wajid, Daboo Malik’s son, Amal Malik has also composed a few songs for the movie. Amal’s brother, Armaan will also sing a song of the movie. Said said, “Salman called and told us about Amal and Armaan. Both are talented and we are sure, they will enhance the music of the album.”  Amal also confirmed the news and said, “Yes I have composed two songs for Jai Ho.” One of the songs of the movie is also sung by Himesh Reshammiya.

Trade analysts feel that Salman’s movie can work well even without promotions. Film exhibitor and distributor Akshaye Rathi says, “If the movie has a star like Salman, the makers don’t need to promote it. Though they are late, they will go hammer and tongs with songs and promos in the time they have in hand. Besides, the makers are banking upon the return of Salman.”