Ranveer Singh’s ‘sexist’ ad pulled down after Twitter outrage

Actor Ranveer Singh’s advertisement for Danish clothing line Jack and Jones faced severe backlash for being sexist, offensive and insensitive towards working women. The outdoor ad featured the actor decked up in office wear, lifting a woman on his shoulder, as a butler watches them with a smirk. The punch line on the ad read, ‘Don't hold back. Take your work home’.     

Social media users were enraged by blatant sexism in the ad and severely criticised the brand for approving the idea by advertising agency Marching Ants, as well as Ranveer for being a part of it. Following the backlash, the brand pulled down its hoardings put up in 12 cities across the country. It also apologised for causing the distress, by individually tweeting to the complainants.  

South cinema actor Siddharth who is known for his Hindi movies like ‘Rang De Basanti’ and ‘Striker’, was also among the many Twittaratis who lashed out at the brand. The actor expressed his disgust at the ad by tweeting, “A new low for women's rights in the workplace in India. What were they thinking? #Fail.”

Jack & Jones India apologised to Siddharth tweeting, “@Actor_Siddharth We didn't intend to offend anyone with one of our billboards. #NOTHOLDINGBACK and withdrawing it immediately.”