Rani Mukerji’s ‘Hichki’ to hit screens on March 23

Rani Mukherji’s comeback film, ‘Hichki’ has finally got a new release date. The YRF release date has been pushed behind and it will now see the light of the day on March 23. Insiders revealed that the information that the private screening of the film got positive reviews from the audience and the YRF team suggested Aditya Chopra to release the movie after exams so that children can also enjoy it with their family.

“The multiple screenings of Hichki saw outstanding reactions. The audience in attendance have called it one of the best content driven & heartwarming movies to ever come out of YRF. So naturally, the reaction of the team is that does Hichki currently have the best release date to get an extended run in cinemas across India,” says producer Maneesh Sharma.

Maneesh adds, “Hichki is an out and out family movie that will entertain audiences across all age groups. The YRF team decided that 23 March, 2018 is the best release date for Hichki especially given the post exam scenario for students and families - the most relevant TG for this film.”

Manan Mehta, VP – Marketing and Merchandising, YRF says, “With exams out of the way, 23rd March gives us the opportunity to reach out to and speak to the youth, especially school students, and their families as this film is extremely relevant to them. For a special and brilliant family movie like Hichki, we have a strong marketing plan in place to trigger discoverability of the movie that we hope in turn would generate word-of-mouth.”

Rohan Malhotra, VP – Distribution, YRF says, “Hichki is an incredible movie which is full of heart & it has a strong message at its core. The movie will entertain audiences, ask the right questions and challenges the right themes which are prevalent in our society. We believe Hichki has the potential to stay in the theatres for an extended period of time and keeping that in mind, March 23rd is the best release date for the movie.”

In ‘Hichki’, Rani Mukherji plays the character of Naina Mathur who has a nervous system disorder, Tourette Syndrome that forces an individual to make involuntary repetitive movements or sounds. The film focusses how Naina overcome her disorder and excels as a teacher and attempts to eradicate the existent discrimination in our society and education the children from the slum area who have least minimal knowledge of normal etiquacy

Directed by Siddharth P Malhotra and produced by Maneesh Sharma, 'Hichki' marks Rani's first film post Adira's birth.