Pan masala brand cheated on me: claims Pierce Brosnan

Irish actor Pierce Brosnan responded on the notice issued against him by the Delhi State Tobacco Control Cell for his appearance in a surrogate advertisement of Pan Bahar, a pan masala brand. In his reply, Pierce stated that the brand cheated on him and he is ready to extend full cooperate in the investigation.

"In a written reply to the Delhi State Tobacco Control Cell, the actor stated that he was cheated by the company as the latter did not disclose the hazardous nature of the product and other terms and conditions of the contract of advertisement," Additional Director (Health) SK Arora said.

"In his reply to the legal notice, (Pierce) Brosnan also said that his agreement with the company was over and he was ready to extend all kinds of support and cooperation to our department against such campaigns.

"He has given an undertaking in writing that he would never assist any company with regard to promotion of such products or other such harmful products in future,"

An official said that if Pierce Brosnan did not respond to the notice filed against him by the Delhi government then he could face a fine of Rs 5,000 or two years in prison.

The official also appealed to all celebrities and mass media agencies that they she should not indulge in any sort of surrogate advertisements of tobacco in the name of pan masala, tea, ilaichi or other goods as it promote hardmful products as it is unlawful and it the person would be punished under the Cigarettes and Other Tobacco Products Act (COTPA), 2003.

"Celebrities must realise their responsibility towards society, especially the youngsters who treat them like God and follow them blindly. Such advertisements influence the minds of youngsters adversely," he said.

Brosnan had earlier said his contract stated that he was to advertise a “breath freshener/ tooth whitener” and that he was shocked by the deceptive use of his image in the ‘paan masala’ brand’s advertisement.

The actor said, “Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women's healthcare and research programs that improve human health and alleviate suffering.”