NRIs simply love Kal Ho Na Ho
Kal Ho Na Ho is the most happening story in the overseas video and theatrical markets among recent releases.
Having grossed around $700,000 through DVD sales in the North American and UK markets, the Bollywood blockbuster has clocked $4 million-plus in the theatrical circuit...
...While the movie had opened at theatres abroad in step with the domestic release, DVDs of the film have been circulated internationally only from mid-February 2004.
" Kal Ho Na Ho has done around $2 million theatrically in the US and Canada and $1.5 million in the UK . As far as DVDs go, the North American region has hogged close to $500,000, with the UK market turning over about $200,000," Sushil Agrawal, chairman, Video Federation of India, told The Economic Times .
"One was actually expecting Kal Ho Na Ho to ride a bigger launch than the 30,000 DVDs in the US and 10,000 DVDs in UK"
