Nargis Fakhri’s ad in Pakistani daily sparks outrage

An advertisement featuring Bollywood actress Nargis Fakhri in a leading Pakistani Urdu daily 'Jang' has sparked a furore over the social media. People have condemned the newspaper and called the advertisement ‘cheap’ and ‘absurd’.

Pakistani investigative journalist Ansar Abbasi was the first one to condemn the ‘obscenity’ of the ad which simply shows the 36-year-old actress lying down with a phone in her hand while donning a red dress, according to a report in The Express Tribune.

Abassi took to Twitter and wrote, “My strong protest to top Jang group management for this absurd front page ad in today’s Jang.”

Other users also came up with their outrage about the ad on the micro-blogging site.

One user wrote, “@AnsarAAbbasi you are right, her beautiful body curves have nothing to do with 3G phone and its ‘cheap price’. I fully agree with you dear,” while another posted, “@AnsarAAbbasi why newspapers are trying to be like playboy or weekend type of magazine ?? These kind of adds look good in magazine not on NP.”

One tweet read, “Why did you dirty the newspaper by putting Nargis’s photograph on it?” Another said, “Today they have put Nargis’s image. Tomorrow they will show Sunny Leone.”

 “Could have used a talent like @NargisFakhri in a much better way,” posted another user.

However, there were others too who found the condemnation to be absurd instead as one user wrote, "@AnsarAAbbasi Ansar has no issues with projecting TTP, killer of 60K Pakistanis but a girl with a phone boils his blood."

Another person wrote, “Those offended by Nargis Fakhri’s curves on a paper will be the first to mentally measure a woman up, they see in real,” while another tweeted, "Jitna shor is pe much rha hai agr Taliban, Sipah Mehdi aur Tehrik e nifaz e Fiqah Jafriya pe mchta tou halaat behtr hotay :P"

One twitterati wrote, “@AnsarAAbbasi Front page ad looks absurd but corruption, loot and plunder of the government is acceptable,” while yet another posted, “Woke up to find every 2nd person on my T/L tweeting that Nargis Fakhri front page ad. Offensive or not, advertiser’s mission accomplished.”