Bold Is Beautiful: India’s first lesbian ad goes viral

Myntra might have created many ethnic ad in the past but the new ad of Myntra took social media by storm. India’s first lesbian advertisement will surely take your breathe.

A three-and-a-half-minute advertisement of a renowned shopping online portal Myntra is getting lots of attention. Titled ‘The Visit’, Anouk, an ethic collection by Myntra ad features Kolkata-based stylist and fashion designer Neha Panda along with Anupriya Goenka. The video shows a lesbian couple getting ready to meet one of the girl’s parents hails from south India. The advertisement is part of the Bold is Beautiful series of the clothing brand.

After the ad went air, Neha Panda, a renowned fashion designer from Bengal is flooded with congratulatory messages on social networking sites.

"Everyone is congratulating me on Facebook, WhatsApp, Instagram and Twitter. It feels great," says the young stylist who designed attire for Bedroom (2012), Challenge 2 (2012), Maach Misti & More (2013), Kolkata Calling (2014) and the recently released Family Album.

The advertising was shot in Kolkata. Panda says that when she received the call for audition from Mumbai, she was in Odisha "They required someone with short hair. I sent my audition video and I was short-listed," she says.

The advertisement added to Panda’s happiness because it went on air a day before the release of the film ‘Family Album’ which is also based on lesbian couple. Panda was the stylist of the film. "In Family Album, Swastika and Paoli play a lesbian couple and they too break the news of their relationship to Swastika's mother in the film. Similarly, the advertisement too is not a clichéd concept. The lesbian couple is treated like a normal couple and they too get ready to make an announcement about their relationship to a partner's parents."

"I agreed to be a part of the advertisement because it's not a clichéd advertisement. My only concern was my height, as I look too short in front of Anupriya and if I would be required to wear heels. I support the LGBT community and have lots of friends. I am happy I did this ad," Panda, who has also acted in Bengali films such as 'Hawa Badal' and ''Maach Misti' etc.