Music video on PM Modi rides on success of ‘Prem Ratan Dhan Payo’

Salman Khan and Sonam Kapoor starrer Diwali release ‘Prem Ratan Dhan Payo’ has had a phenomenal opening and is running successfully in theatres, and getting its benefit is a music video on Prime Minister Narendra Modi.

The music video titled ‘Mera desh hai mahaan, mera desh hai jawan’ has been produced by Central Board of Film Certification (CBFC) chairperson Pahlaj Nihalani. The video is being played during the interval of Sooraj Barjatya’s magnum opus in several theatres across the country, according to a report in The Indian Express.

Nihalani, who shares good relations with Rajshri Productions, said he requested the makers of ‘Prem Ratan Dhan Payo’ to attach it with their film. An official from the film’s production revealed that Nihalani had a genuine, personal request which is why Rajshri Productions agreed.

The video is being played in halls run by PVR, INOX and Carnival. The full version of the video was uploaded on YouTube on November 10.

The video shows, among other sequences, Modi sitting on an icy mountain top, in a meditative pose, with school children waving flags and shouting “Modi kaka”, apart from a spread-out montage of his several meetings with world leaders such as US President Barack Obama and Russian leader Vladimir Putin.

Three young men — a Hindu with a teeka on his forehead, a Muslim with the skullcap and a Christian with the cross around his neck — thump their chest, beat drums, wave the tri-colour, sing Modi’s praise, and recount the various programmes and initiatives undertaken by him as the Prime Minister.

The censor board chief said the video was his tribute to the Prime Minister and invested his own money to make it and that no political parties were involved. The video has been shot by Mumbai-based Munesh Rawat, who was assistant director David Dhawan on a number of films such as ‘Biwi No. 1’ and ‘Judwaa’.

Rawat who made extensively use of VFX in the video, said that ‘unity’ was one factor he wanted to showcase in the video. “Just the way Hindus and Muslim co-exist in the film industry, they exist in the country,” the 45-year-old said.