Mallika and Ranvir Dating Fatafat

Mallika Sherawat and Ranveer Shorey94.3 FM, Radio One, for the Fataafat Generation, on 20th concluded its week long Speed Dating contest with an event titled “Radio One’s Dating Fataafat” held at Mumbai’s uber hip restaurant Vie Lounge. Mallika Sherawat and Ranvir Shorey stars of soon to be released movie “Ugly Aur Pagli” added zing to the evening, joining in the festivities. 

Speed Dating is a new way for busy professionals to get out of their comfort zone, make new friends, network and meet their future partners. The success of Speed Dating is based on the psychological evidence that most people make up their minds on whether they like someone or not within the first 30 seconds of meeting. 

Says Vhernon Ibrahim, National Programming Director, Radio One, “This is Dating Fataafat, because Radio One believes that today’s generation of radio listeners, is very clear about what it wants and wants it instantly, even when it comes to finding a partner.”

“Speed Dating is a fast, fun and safe way to meet like minded people, making new friends, networking and possibly meeting ‘The One’, something that may not always be possible with the very busy work schedules people have now-a-days. Dating Fataafat one of many promotions from Radio One that keep the station vibrant and exciting for its listeners.” he adds. 

The contest began on the 13th of July, 2008 and ran for a week, with calls for entries through 30 second spots on Radio One playing through the day, press ads in MiD DAY as well as through mailers to members of Club One. A panel of Radio One RJ’s selected the 10 most eligible men and 10 most eligible women, who were invited to participate in this fun evening. 

Participants had to be a minimum age of 21 to qualify, and were given a badge with a number delegated to each as well as a memo card with the options ‘interested/uninterested’ marked against every name. Each male participant then got a chance to interact with a female participant for 5 minutes, creating the opportunity for 20 one-on-one dates in that one evening. 

To avoid repetition and awkwardness there were flirty conversation starters, written on chits and placed in a bowl on each table that included questions like

  • Pick your favourite romantic moment from a movie?
  • What is your dream thing to do on a day off?
  • What song describes you best?

If two parties were interested in meeting again, they marked their memo card accordingly. Those that showed mutual interest could exchange numbers.  

After they unveiled the curtain to launch the event, Mallika said “I think it’s a great idea from Radio One to help people find mates in this busy city.” Both Ranvir and Mallika encouraged participants to go ahead and give it their best, participate fully, as they could possibly make a friend at the event, and possibly make somebody more than a friend!   

Radio One has 6 stations operating in Delhi, Mumbai, Bangalore, Chennai, Pune and Ahmedabad and will soon launch in Kolkotta.