Katrina steps into Aishwarya’s shoes

Katrina Kaif has joined the Lux brigade. She is the new face of the soap brand, Lux. Earlier Aishwarya Rai was the brand ambassador of the soap. But she has been replaced by serene beauty, Katrina Kaif. Kat will endorse Lux's new variant - 'Lux Purple Lotus & Cream'. It may be recalled that Kat also replaced Ash in the Nakshatra jewelry ad.

Bollywood beauty Katrina Kaif thrilled to become a part of the soap brand. Speaking on the occasion,  Kat said , "I feel honored to be chosen by Lux as the face of such an iconic brand. It is with great pride that I join the legendary Lux beauty brigade, and only hope that my association with the brand grows stronger in the years to come. It is the ultimate aspiration of any bollywood star to be associated with a renowned beauty brand like Lux. The new Lux variant, truly makes your skin softer than a petal. Since bathing is a daily ritual, it's very important to use the right kind of soap that moisturizes your skin and leaves you feeling your gorgeous best! As an ardent believer of the age old saying that beauty starts with great looking skin, I would really urge all you women out there to experience this new variant and feel your skin become soft and supple."

Mr. Sudhanshu Vats, VP, Home Care & Skin Cleansing, HUL said, "We are very pleased to have the gorgeous bollywood beauty Katrina Kaif on board, to endorse our new variant. Lux over the years has always been known for introducing exciting innovative variants for its consumers and here's another such variant which is sure to appeal to consumers with its unique purple color and sensuous aroma. We look forward to this variant becoming a favorite amongst consumers across India."

Let’s see what more Kat snatches away from Ash.