JHMS: Shah Rukh-Anushka groove to ‘Beech Beech Mein’ song at a pub


Imtiaz Ali’s upcoming film ‘Jab Harry Met Sejal’ starring Shah Rukh Khan and Anushka Sharma, has been following a unique promotional strategy. After launching the first song ‘Radha’ in Ahmedabad, city with the highest number of ‘Sejals’, the second song ‘Beech Beech Mein’ was launched at a club in Mumbai last night. Shah Rukh, Anushka, Imtiaz and singer Shalmali Kholgade were present at the event and all of them shook a leg to the song.

‘Beech Beech Mein’ is a hard-core party number and has Shah Rukh and Anushka grooving their heart out, matching their steps with the foot tapping song at a pub. Shah Rukh looks dashing in his black leather jacket, while Anushka is raising temperature in her golden sequined outfit. The video is also peppered with scenes of the duo hunting for Anushka’s missing engagement ring and how they come closer to each other.

Composed by Pritam, the song has been voiced by Arijit Singh, Shalmali Kholgade and Shefali Alvares, while the lyrics have been penned by Irshad Kamil.

Shah Rukh shared the song on his Twitter handle late last night on Twitter. He wrote, “Groove with us on #BeechBeechMein full song! http://bit.ly/BeechBeechMein @AnushkaSharma @ipritamofficial @redchilliesent @sonymusicindia.”

‘Jab Harry Met Sejal’ features Shah Rukh playing a tourist guide Harinder Singh Nehra, while Anushka plays a Gujarati girl Sejal Parikh. The film is the third collaboration between the two actors after ‘Rab Ne Bana Di Jodi’ and ‘Jab Tak Hai Jaan’, and is slated to release on August 4.