Its Official: Aamir Khan is the face of Maha Govt ‘Jal Yukt Shivar’


Perfectionist Aamir Khan has been roped in as the brand ambassador of Maharastra Government Jal Yukt Shivar or the Drought Free Village Scheme, aims at providing sufficient water to every village in the state. On Wednesday, Chief Minister Devendra Fadnavis announced that the government is all set to make its flagship project Jalyukta Shivar a people’s movement in collaboration with  NGO Paani Foundation, led by veteran actor Aamir Khan.

The initiative was flanked by industrialists such as Aditya Birla Group chairman Kumar Mangalam Birla, managing director of Bajaj Auto Rajiv Bajaj, film-maker Rajkumar Hirani and television show Satyamev Jayate’s director Satyajit Bhatkal,

Khan said on the occasion, “After the overwhelming response to Satyamev Jayate, I felt we should do something on water crisis, which is the most critical issue confronting the state. I chose Maharashtra because I belong to this state.”

The Paani Foundation will begin its pilot projects in three talukas —-Koregaon in Satara district (Western Maharashtra); Warud in Amravati (Vidarbha); and Ambejogai in Beed distirct (Marathwada).

Committing to the water cause, Khan said, “My team would work 24×7 and I would coordinate with them. I will also continue my work in films.”

Fadnavis said, “We are facing drought for the fourth consecutive year. It is my mission to make Maharashtra drought free where farmers will no longer have to be totally rain-dependent.”

Fadnavis said, “Now that we have a celebrity and credible Aamir Khan on board we will take up the social cause to greater heights.”

The chief minister clarified, “Khan will work at the grassroots. It is not going to be confined to just role of brand ambassador.”

On May 1, 2015 for the first time Aamir Khan met Fadnavis and expressed his desire to work on the water crisis.