IIFA Awards, this time in Sri Lanka

This year The International Indian Film Academy (IIFA) awards will be held at the Sugathadasa Indoor Stadium in Colombo from July 2 to July 4.

Achala Jagoda, Sri Lanka’s Minister for Tourism disclosed that several countries had competed to host the event, but Sri Lanka finally got the nod. Mr. Jagoda considered it as an international achievement, and added that several events such as an Indian business meeting would be held on the event’s sidelines.

The International Indian Film Academy (IIFA) Awards are presented annually by the International Indian Film Academy to honor both artistic and technical excellence of professionals in Indian Film Industry. Formed in 2000, the event is held in different countries around the world every year.  The first IIFA was held in London at The Millennium Dome and from then on the awards were held at locations around the world signifying the international presence of Hindi cinema. It has been held in South Africa (twice), Malaysia, Singapore, The Netherlands, the United Arab Emirates, England, Thailand and Macau. Toronto is expected to host the event in 2011.