Idea 59th Filmfare awards to be held on January 24

We had some great movies this year and to boost up the confidence of the filmmakers and to honor the good and quality movies, the 59th Filmfare awards will be held on Jan 24, 2014. The Filmfare awards are the most prestigious and age old event and this time the organizers promise a completely different experience.

"It has been another astounding year for Bollywood. More than 130 films produced - films that have been huge commercial successes and have won critical acclaim. For the first time seven films have crossed the Rs.100 crore mark," said Tarun Rai, CEO, Worlwide Media - the publishers of Filmfare magazine.

The announcement was made at a press conference in the presence of actor-filmmaker Farhan Akhtar in Gurgaon. "I am here more as a subscriber than anything else. There's a history attached to Filmfare magazine, and there are such wonderful memories that it has given us. So I'd like to say that we'll all be there for the Idea Filmfare Awards. We'll gloat if we win one, sulk if we don't, but we'll be there," Akthar said.

Speaking about the award show, Tarun Rai, the CEO of Worldwide Media that publishes Filmfare magazine, said, "will be nothing like what we have done before or people have seen so far".

"It has been another astounding year for Bollywood. More than 130 films were produced, many of which have had huge commercial success and won critical acclaim. For the first time, seven films have crossed the Rs 100-crore mark. It will be a tough task for Filmfare readers and the jury to select the winners as we have both popular and critics' awards," Rai said.

Also present at the announcement of the award ceremony was the chief corporate affairs officer of Idea Cellular, Rajat Mukarji. "The 59th Idea Filmfare Awards mark another glorious year of Idea's association with Filmfare," he said.

The awards will be held at the Yash Raj Studios in Mumbai.