Hrithik Roshan signs Tiger Shroff to endorse his fitness brand HRX

Bollywood hunk Hrithik Roshan has roped in fellow actor Tiger Shroff to endorse his fitness and sportswear brand HRX. The brand is owned by Hrithik and Exceed Entertainment is based on the superstar’s ideology of empowering and inspiring people to become the best version of themselves.

"The mission of our brand is to impact, transform and empower a billion people to be their own hero. Tiger embodies the values and principles of HRX. In him I see the potential to break norms and become an inspiration for others. For us to reach our goal, we need to bring on more people who believe in the HRX vision along with me," Hrithik said about his brand and its new ambassador.

Afsar Zaidi, Director, HRX said, "Signing Tiger Shroff is a fantastic step for HRX. Fitness and movement through dance are an integral part of his personality, which makes him a perfect ambassador for the brand."

The brand which started in November 2013 is currently available on Myntra and Flipkart and will be available in retail outlets by the next financial year. It has a range of footwear, accessories and deodorants.

HRX management believes that the ‘Heropanti’ actor promoting the brand will reinforce its connection and broaden its appeal in the fitness and fashion category, and reach out to a further audience through this association.

This is Tiger’s first major brand endorsement. He has been signed on for a multi-year contract at around Rs 1-1.5 crore annually.