Hrithik chews anti-smoking chewing gum

After Shahrukh Khan, it’s now Hrithik Roshan who is breaking the headlines for smoking. While Shahrukh favors smoking, Hrithik opposes it. Hrithik has a clear picture in the industry for not holding butts in films or in social gatherings. On looking at this positive angle, a pharmaceutical company has approached him to endorse anti-smoking chewing gum. He is in talk with the company and would sign the contract soon after he returns from New Mexico. It is learnt that Hrithik is the only choice of the company and they are planning innumerable ads with him for print and electronic media.

A source reveals, "Pfizer is planning to launch anti smoking chewing gum in the country. They are in talks with Hrithik to endorse the product. Once Hrithik gives his approval, they plan to break into a huge campaign. Hrithik doesn't smoke and advocates anti smoking to all his close friends and family."

The source adds, "Hrithik has a clean image in the industry. Also kids form a huge part of his fanbase. Endorsing an anti-smoking product would only enhance his image and help him draw in more crowds. Hope, Hrithik’s product may appeal the youths.