Hithik Roshan to endorse Emami Fair and Handsome face wash

Bollywood hunk Hrithik Roshan has been roped in as the brand ambassador of Emami’s Fair and Handsome Instant Fairness Face wash. Shahrukh Khan has been endorsing the Fair and Handsome cream for eight years and now Hrithik has been added to the list.

Hrithik Roshan says in a statement, “I am happy to be associated with Emami Fair and Handsome, the brand that kick-started the men’s grooming phenomenon in India. The brand has a clear focus on rejuvenating dull skin and restoring its lost sheen.”

Hrithik added, “In the Indian summers, however tough men may be, it is but natural for men's skin to be over-exposed to sunlight, sweat, oil and dirt due to the strenuous demands of the present-day environment. I experience them regularly as my shoots take me outdoors, ruthlessly exposing my skin to these elements. Emami Fair and Handsome Face Wash gives me a refreshed feel and an instantly brighter look and I am glad the brand is putting emphasis on this aspect.”

Mohan Goenka, Director, Emami Ltd said, “Hrithik Roshan embodies what Fair and Handsome stands for: toughness and for men who are tough. He is known to be an all-rounder for essaying multifarious roles on screen. This has a direct resonance with the Facewash which delivers all-around performance by giving an instant fairer look, a refreshed feel, removing oil, sweat and dirt - all in a single splash.”

On the work front, Hrithik has been working on Ashutosh Gowariker’s ‘Mohenjo Daro’.