'Haider' earns 15 crore in two days of its release

2nd October, 2014 was an exciting day for film lovers as two anticipated films ‘Haider’ and ‘Bang Bang’ released on the day. Whether you are looking for high value edge of the seat entertainment or something more thought provoking substantial, you have both the options.

But while ‘Bang Bang’ is more mass market oriented ‘Haider’ is for the more serious audience. It is director Vishal Bhardwaj’s third Shakespearean adaption and it is based on the tragic play ‘Hamlet’. The star cast of the film is very impressive as the key roles are played by – Shahid Kapoor, Tabu, Kay Kay Menon and Shraddha Kapoor.  Now it has to be seen how it fares against a formidable competition in the form of the Hrithik Roshan starrer ‘Bang Bang’. ‘Haider’ was released across 1100 screens across India.  The film is made on budget of 24 crore.

The first day collections of the film was nothing special as it only minted Rs. 6.14 crores.  The signs were not good as it was lower than even Vishal Bhardwaj's last film 'Matru Ki Bijlee Ka Mandola' which was declared a box office dud.

Industry reports suggested that on the opening day ‘Haider’ has only seen 25-30 % occupancy rates which is hardly inspirational.  But on the second day the collections picked up by almost 14 percent and the film collected almost 7 crores at the box office. The main reason is that the film has been given excellent reviews by the critics and a strong word of mouth has helped the film. Within two days the film has been able to collect around 15 crore.

As per industry estimates the film will be raking in 28 crores over this weekend and thus will be able to recover its making costs quite easily. Both the director Vishal Bhardwaj and Shahid Kapoor predicted that though the film will not be setting the box office on fire it will be a profitable venture. This is the second film for Shahid after ‘R…Rajkumar’ that is expected to perform decently at the box office.

The film ‘Haider’ has received good footfalls in cities like Mumbai, Kolkata, Bangalore and Delhi/NCR. Although the film also released in some overseas markets, the collections were nothing special with Rs. 22 Lakh coming from UK and Rs. 48 lakh coming from North America. In a setback, the film’s release in Pakistan is under doubt as the film has the sensitive content of the politics of the Kashmir Valley.