'Haider' box-office collection falls down drastically

The great irony of the film industry is that sometimes greatly appreciated films suffer commercial failure while films after getting thrashed by critics as well the audience manages to make profits. Something similar is happening at present with the Vishal Bhardwaj directed ‘Haider’, an adaption of Shakespeare’s play ‘Hamlet’.

The film featured a stellar cast compromising of Shahid Kapoor, Shraddha Kapoor, Tabu, Kay Kay Menon and Irrfan Khan. The film has received tremendous response from critics as well as audience. The social networking sites have also been vocal in its praise for the film and its cast, especially Shahid Kapoor.

However, the box office performance of the film does not reflect this feat as its collections have been quite poor. As per latest reports, the film has collected a meager 3.57 crore on its sixth day. It fell around Rs. 5 crore on Monday after a slight jump on Sunday. The Sunday collection of Rs. 7 crore is the highest for the film so far. With the holiday season all but over there is hardly any chance for the film to recover financially. As of now it looks like the film will struggle to post even a small profit.

Although ‘Haider’ was released alongside the mega budget mass-entertainer ‘Bang Bang’, its opening day collections were unexpectedly low. On its first day (Thursday), it collected only 6.14 crore. The next day saw a slight jump with a revenue of 6.93 crore but again fell on Saturday to 6.38 crore. On Sunday the collections were up significantly with 7.33 crore but again fell in the next two days. Some feel that the serious tone of the film along with the niche appeal has hurt the prospects. The overall domestic collection of ‘Haider’ so far has been 35.38 crore. The overseas collections have been decent and all taken together the film has earned Rs 41.89 cr.

Despite the less than enthusiastic box office performance of the film, the praises continue to pour in for the film. Recently, Shahid’s mother Neelima Azim has said that the film is a coming-of-age performance for Shahid. She said, "Haider is an outstanding film. To see it as a modern class of our times, taking up a huge issue like Kashmir and adapting it from Hamlet to a film is great. I am extremely proud that he has done such a meaningful and brilliant film. Shahid stands taller amongst all because it's a very subtle range of emotions that he has performed - from the time he is normal to the time that he gets mentally very disturbed. Shahid has broken all Bollywood cliches."