FICCI Frames 2014: Sonam Kapoor lights inaugural lamp

Bollywood’s fashionista Sonam Kapoor attended the inaugural session of the 15th FICCI Frames 2014 held at Mumbai’s Renaissance Hotel. Sonam was seen lighting the inaugural lamp along with other dignitaries, such as filmmaker Ramesh Sippy and Star India CEO Uday Shankar.

Many noted people from the Indian media and entertainment industry, including Harshvardhan Neotia (FICCI vice president), Uday Shankar (chairman, FICCI Media and Entertainment Committee, and CEO, Star India), Bimal Julka (secretary, Ministry of Information and Broadcasting), Patrick Suckling (Australian High Commissioner to India) and Sippy (co-chairman, FICCI Media and Entertainment Committee), were present on the stage along with Sonam.

While the actress looked elegant in a designer outfit, Kajol looked smart in a knee-length pink dress at the event. Other B-town stars like Abhay Deol, Farhan Akhtar were also seen at the event.

The conference began with the delegates talking about the growth in the media and entertainment industry in 2013.

“The media industry is unique and despite the slowdown last year, the media and entertainment industry experienced a growth of four percent over last year and this is a testament to the tenacity of the industry,” Shankar reportedly said at the event.

FICCI Frames, an annual conference where reforms, regulatory mechanisms and implementation of policies related to the media and entertainment world are discussed, opened on Wednesday. The programme will end on Friday.

According to reports, the main focus of Frames this year is on the impact of digital media on television and movies. During the inaugural session Shankar said the media needed to generate jobs and attract more free minds.

“Amidst an environment of gloom and doom, the media and entertainment industry registered an impressive growth of 12% last year. The fact that we have been able to deliver this in light of an overall economic growth of 4% and a major resetting of exchange rates is a testament to the tenacity of the industry’s leaders and stakeholders,” Shankar said.

“Media has always been important, but its role becomes even more vital in the election year. Our topmost agenda this year should be to promote and create the environment for a free media,” Shankar added.

Punit Goenka, CEO & MD, Zee Entertainment Enterprises, agreed with Shankar on the role that media plays in the uplift of the social segment. According to Punit, television and media change and impact the lifestyle patterns of viewers. He pointed out as well that digitisation has played a vital role in the healthy growth of media as seen in the recent KPMG report.