‘Rock On!! 2’ gets poor response, mints Rs. 2.02 cr on day one
The 2008 musical hit ‘Rock On!!’ has become a cult film and its sequel was highly anticipated. But ‘Rock On!! 2’ saw a poor opening at the theatres on Friday, November 11. The Farhan Akhtar and Shraddha Kapoor starrer minted only Rs. 2.02 crores on opening day.
Trade analyst Taran Adarsh shared the film's box-office report on Twitter and wrote, "#RockOn2 has a DISMAL start... Fri Rs. 2.02 cr. India biz."
Although the film was the only major release this weekend, there were several factors that worked against the film. There was no pre-release publicity for the film, neither its music and trailer caught the fancy of the audience. Adding to this, the government's sudden move declaring all Rs 500 and Rs 1000 notes invalid, has created a shortage in people’s disposable income.
The makers of ‘Rock On!! 2’ had speculated that the government's demonetisation move could affect the film’s business. Producer Ritesh Sidhwani was quoted as saying, "It did cross my mind to push the release date of the film but it was too late, because our overseas delivery was already done, the movie has opened today in Gulf so we would have got killed with piracy. So, if we would have shifted the India release piracy would have killed us."
‘Rock On!! 2’ released in 1700 screens across the country. The movie registered an average of 10 percent occupancy in multiplexes and seven percent occupancy in single screens around the country.
The movie which also stars Arjun Rampal, Purab Kohli, Shashank Arora and Prachi Desai, received mixed response from audience and critics. The movie is overall good, but lacks the charm and magic created by its prequel. It’s fate now depends on the word-of-mouth publicity.
Meanwhile, ‘Ae Dil Hai Mushkil’ and ‘Shivaay’, which released two weeks ago, showed steady performance with the Karan Johar film already crossing the Rs. 100 crore mark and Ajay Devgn starrer trailing close to it.
Next weekend, two more sequels of hit films – ‘Force 2’ and ‘Tum Bin II’ are going to hit screens.