'Ek Tha Tiger' works wonders overseas too

Salman and success have become synonymous over the past couple of years. His ‘Ek tha tiger’ has raked in more than 137 crores in the past 7 days.

Not only in India, the movie has done wonders overseas too. In New Zealand it has become the highest earning Indian movie of all time. Trade analyst Taran Adarsh, who keeps people aware of all the details through Bollywood Hungama, had tweeted, "#EkThaTiger is @BeingSalmanKhan’s biggest hit in New Zealand. Biz at par with #3Idiots, #MNIK and #Housefull2 there."

The movie has done well in UK too. About which Taran had tweeted, “#EkThaTiger *UK* Wed £ 71,790 [25 screens yet to report]. Total: £ 888,650 [Rs 7.79 cr]. Racing towards £ 1 million mark!”

Earning in Australia too were not bad, "#EkThaTiger *Australia* Wed A$ 15,227. Total: A$ 494,248 [Rs 2.87 cr]. Ranks amongst the biggest grosser in Australia."

YRF is already thinking of making a sequel to the movie and have also registered names like ‘Ek Hai Tiger’ and ‘Ek Rahega Tiger’ for the proposed sequel.

With this collection it is likely to overtake Salman’s earlier 100 crores club movies ‘Dabangg’ and ‘Bodyguard’. Salmania is perhaps the success mantra for his movies. As all his movies are released during Eid, his fans feel they are more connected to him from the heart than mind.

After Eid, Taran had tweeted , “Although the holy month of Ramzan kept a chunk of the movie-going audience away from theatres, yet, the opening weekend business of the film is far superior than Bodyguard [except U.K.], which is the biggest opener of Salman Khan in the international arena.”

Salman’s earlier movies ‘Bodyguard’s earnings have been 148 crores and ‘Dabangg’s 147 crores. It is most likely to overtake their earnings. If it can earn more than Amir’s ‘3 Idiots’, which had grossed 300 crores, is yet to be seen. Trade analysts are expecting it to earn more than 200 crores in India alone. 

In ‘Ek tha Tiger’ Salman has cut down on the crass jokes and made up for it with his acting abilities. But some, including the critics have felt that the film lacks in a credible story. It seems though, for mass entertainers, story is not so important. With proper distribution, aggressive promotion (to create mass hysteria) and satellite rights, movies are becoming hits well before they are released. By the time public knows they have been ‘fooled’, the film has already raked in the mullah.