Deepika to sell fairness cream

Dusky beauty Deepika Padukone has been chosen the brand ambassador of Johnson & Johnson's new fairness cream. The Neutrogena Fine Fairness cream that Deepika is endorsing is a multi-purpose product that includes a wide range of variety like fairness cream, lotion, toner, essence and mask. It is a 120 year old brand.

At the launching event, Deepika said, "It's not about using a product and suddenly becoming fair. The fairness creams are used to even out your skin tone and protect your skin from pigmentation due to harsh sunlight. You get a sort of inner glow in your skin."

"Fortunately, I am blessed with good skin, so my skin care regime doesn't change from summer to winter but apart from this I think that having a balanced meal, leading a healthy lifestyle and drinking lots of water shows its magic," she added.

Tina Mistry, vice-president-marketing of Johnson & Johnson comments that the products not only aim at women but men also.

"All the products will be suitable for both men and women, but this particular range is primarily for women," said Mistry.