Deepika Padukone to shine on Cannes red carpet

Deepika Padukone, who has replaced Katrina Kaif as the brand ambassador of cosmetics giant L’Oreal, will be representing the brand at the prestigious Cannes Film Festival this year.

Reportedly, the ‘Ek Tha Tiger’ actress, who endorsed L’Oreal for a few years, parted ways with the brand last year to launch her own retail venture, after which Deepika was roped in to fill in her shoes.  

Deepika’s stylist shaleena nathani sort of confirmed it when she shared a poster on her Instagram with the caption, “#GUESSWHOSEGOINGTOPARIS @lorealmakeup.” The Twitter handle of L’Oreal India also posted, “The city of lights is getting brighter with our newest Star. Guess who she is using #ILoveParis and stand to win exciting prizes!" Although the lady in the picture has her face hidden with a hat, Deepika’s features are unmistakeable.

It is said Deepika had been eying the spot for a long time and sending feelers to the brand officials to sign her. In fact, she has even agreed to slash her fees for endorsing the brand.

The leggy diva has garnered an international fan-following with her maiden Hollywood release ‘xXx: The Return of Xander Cage’, starring Vin Diesel. She also attended the Golden Globes after party, and the Oscars pre-party and after party, and also appeared on popular American talk show ‘The Ellen DeGeneres Show’. Her new position as L’Oreal brand ambassador is likely to open up more avenues in international showbiz, as she will get to rub shoulders with who’s who of Hollywood when she represents the brand at Cannes.

Deepika has already made her Cannes debut in 2010, when she sizzled in a Rohit Bal beige saree, while promoting a liquor brand.  

Aishwarya Rai Bachchan and Sonam Kapoor are the other Indian celebrity ambassadors of the cosmetic brand. Popular celebrities like Jane Fonda, Eva Longoria, Naomi Watts, Blake Lively, Zoe Saldana among others are also associated with L’Oreal and represent it at French Riviera every year.