Chak De premiere with Shahrukh in London

The premiere of Yash Raj film Chak De India was held in London as part of an on going festival ‘India Now’ which marks the 60th year of India’s independence. The King Khan Shahrukh himself attended the event and mingled with his fans out there. The event was held at Somerset House in London. SRK also attended the third test match between India and England at The Oval grounds. Shahrukh bonded with the likes of ex-cricketers Sunil Gavaskar and commentator Harsha Bhogle.
In fact Shahrukh talked about different sports like cricket, hockey and various other games played by Indian people. Before the premiere of the film, SRK also attended a press conference where he spoke about the film at length. SRK looked dapper in his new long hair style and black suit. He signed autographs for his fans out there and also posed and preened for the camera. Director Gurinder Chaddha who has also made a film on the sport of football ‘Bend it like Beckham’ was also seen attending the event. On the film Chak De India, Shahrukh said “The film is about doing your best and living your dream.”

Shahrukh and John endorse new Pepsi packaging

Shahrukh Khan has been endorsing the Pepsi brand for a long time now and even John has promoted the diet Pepsi earlier. Now Pepsi will bring together these two stalwarts from the film industry to endorse their product together. Recently the two launched the new Pepsi packaging. Both John and Shahrukh were dressed in comfortable tees and jeans sporting a casual relaxed look which is associated with the youth, which are Pepsi’s target consumers.

Pepsi proudly unveiled its stylish new My Can - a packaging innovation that both reflects the style of today's youth while giving them a platform to express themselves. Shahrukh Khan has been associated with Pepsi for the last 11 years. And now, he will make an appearance in the new Pepsi advertisement with John Abraham for the first time.

Amitabh, Ash-Abhi grace the 54th Filmfare Awards (South)

This year the 54th Filmfare Awards, south had many from bollywood gracing the event too. Amongst them were Amitabh, son Abhishek and daughter-in-law Aishwarya. In fact Amitabh Bachchan presented the Special Legends Award to two of Tollywood’s biggest icons, Chiranjeevi and Mammootty. Ash and Abhishek also gave away the Best Actor Award to Mammootty. At the event both Ash and Abhi seemed inseparable and were seen holding on to each other’s hand.

Others from bollywood who were seen at the event included actor Arjun Rampal and wife Meher Jesia. Namrata Shirodkar attended the event and her husband south superstar Mahesh Babu won an award too. Tabu looking regal in a black sizzling sari glittered at the event. A. R Rahman was present for the award function too. Anuj Saxena whose company Elder Pharmaceuticals was one of the sponsors was also present at the event. The award function honoured stars from Kannada, Malayalam, Tamil and Telugu film industry.

Sushmita Sen, Shilpa Shetty, Riya Sen attend launch of ‘Bling’

Bollywood photographer Atul Kasbekar recently launched his company ‘Bling’ and naturally he had a lot of bollywood supporters attending the party. The launch party was attended by bollywood beauty Sushmita Sen who is a close friend of the photographer. Sush dazzled in a bright yellow outfit. Shilpa Shetty wore a striking black number and mingled with one and all. Riya Sen too looked pretty in a low cut top and she came along with sis Raima Sen.

Others at the party were bollywood director Karan Johar and actor Dino Morea who were seen chatting away. Society ladies like Queenie Dhody and hubby Raja came along, business tycoon Vijay Mallaya was present. Amongst others Marc Robinson and his model wife Walushcha also attended. Malaika Arora Khan and Pooja Bedi sizzled at the party. The DJ spun some great tracks and everyone was seen chilling out and having a great time.

Esha Deol turns brand ambassador for Garnier Light Matte Fairness Cream

Esha Deol has bagged another endorsement and this time it’s for a fairness cream, the Garnier Light Matte. It’s a daily fairness cream that offers an instant fair look with a six hour matte effect. General Manager for Garnier, Mr. Ashwin said “We are proud and extremely delighted that this new generation product has a new generation star Esha Deol as its brand ambassador. Esha is a perfect fit with our brand values and embodies what the brand stands for."

Esha Deol said: "I am delighted and consider it my privilege to be associated with Garnier Skin Naturals, and in particular Garnier Light Matte. Garnier Light Matte gives my skin a natural fair look and keeps it shine- free for long hours."