Bumper first day box-office collection of ‘Happy New Year’

Shahrukh Khan’s 2014 Diwali release ‘Happy New Year’ is all set to break all opening day box-office record. Despite mixed reviews, the film has made a remarkable opening day business of a whopping amount of 40 crores beating Salman Khan’s ‘Kick’ and Aamir Khan’s ‘Dhoom 3’.

Released on Diwali, Farah Khan’s ‘Happy New Year’ obviously got all the advantage. Well promoted by the entire cast of the movie, Shahrukh Khan, Deepika padukone, Sonu Sood, Abhishek Bachchan, Vivaan Shah and Farah herself the film had a grand premiere in Dubai. The occupancy is registered 90 percent in single theatres and multiplexes. Released in three languages, Tamil, Telugu and Hindi, ‘Happy New Year’ definitely had an advance as there were no competitors.

‘Happy New Year’ has suppressed the box-office collection of this year release Hrithik Roshan’s ‘Bang Bang’ and Salman Khan’s ‘Kick’. Trade analysts said ‘Happy New Year’ had a bumper opening.

Rajesh Thadani of Multimedia Combines said, “It had bumper opening. The occupancy was 80 percent at most places. The opening weekend collection will be really good because of holiday. Let’s see if it will be able to maintain the figures Monday onwards.”

Produced by Shahrukh’s production house Red Chillies Entertainment Pvt Ltd, the team of HNY traveled around the globe to promote their movie.

“Loved and enjoyed HNY' at the dubai grand premiere and a fun after party @TheFarahKhan @iamsrk @deepikapadukone @juniorbachchan,” ace fashion designer Manish Malhotra tweeted.

Trade analyst Komal Nahta said that it is surely to make good money.

“It will make money for everybody. The movie got great opening all over the country. It is one of the best openings ever,” he added.

Another trade expert Amod Mehra called the film “superhit”.

“Indiawale finally decide who is the Khan of Khans.. FARHA KHAN.. Superhit..,” he added. 

Multiplexes too are overwhelmed with the opening day response.

" 'Happy New Year' has taken a cracker of an opening. The fact that it's the solo release of the week has added to the fun. This could well be the film that will take the highest opening ever," said Ashish Saksena, COO Big Cinemas.

Anant Verma, director and business head DT Cinemas, is delighted with the "exceptional advance bookings" despite the Diwali rush.

"The reviews and patron feedback is also encouraging. I am quite hopeful that we are looking at one of the biggest earners till date," he added.

The film is expected to make huge money in the coming days.