Box office business of ‘Phata Poster Nikla Hero’

‘Phata Poster Nikla Hero’ was released on 20th September. The movie is directed by Rajkumar Santoshi and stared Shahid Kapoor and Ileana D’Cruz in the lead roles.

The movie did decent business in its opening week. The movie faced a good competition from ‘The Lunchbox’. ‘Phata Poster Nikla Hero’ beat Shahid’s last release ‘Teri Meri Kahaani’.

The occupancy on the opening day was around 45-55 %. The occupancy saw better percentage on Saturday and Sunday. In comparison to multiplexes, the movie did better business at the single screens. The movie collected Rs. 21.25 crores in its first weekend. It collected Rs 6 cr on Fri, Rs 7 cr on Sat and Rs 8.25 cr on Sun.

At the international market, the movie has shown a poor business collecting only Rs.7.51 crores in its opening weekend. “#PPNH has underperformed in key international markets, except U.A.E.-G.C.C. The *opening weekend* total is $ 1.2 million [? 7.51 cr].” trade analyst Taran Adarsh tweeted.

The movie did a little better in the UAE circuits. It collected ?3.05 crore (AED 17,90,000) in its opening weekend. 

The total first week collection of the movie combining domestic and international market stands out at Rs. 28.76 crores.  

Says distributor Sunny Khanna, “Grand Masti had a strong second weekend of around Rs 12 crore nett. The collections for the first 10 days are around Rs 75 crore nett. Phata Poster Nikhla Hero has collected below average figures of approx Rs 20 crore nett in its first weekend. The opening day figures were really low (Rs 5.5 crore). On Saturday the numbers had a marginal growth of Rs 6.5 crore but the film picked up by Sunday with Rs 8.5 crore. The Lunchbox was released across limited screens (400 screens). It collected around Rs 6.85 crore over the weekend. It started slow on Friday by collecting Rs 1.25 crore but the reviews and word-of-mouth helped it double the figures on Saturday (by Rs 2.5 crore) and Rs 3.10 crore on Sunday.”

According to trade analyst Amod Mehra, the movie PPNH has hardly managed any profits. He says, “The film’s music was appreciated but the promotion didn’t work for the film. The Lunchbox has done well. It will translate into good numbers for satellite rights as well. It is impressive for a film that was made on a budget of approx Rs 5 crore, including publicity and promotion.”