Bipasha to endorse ‘Boroplus’ after Big B and Kareena

‘Boroplus’ is synonymous with extreme winter and summer. From last many years, ‘Boroplus’ has been making a strong appearance in the commercials especially at the onset of winter and summer. It’s prickly heat powder does substantial business in summers whereas it’s antiseptic cream and moisturizing lotion does impressive business during winters. The products of ‘Boroplus’ have been endorsed by industry big names like Amitabh Bachchan and Kareena Kapoor. This season will see a new face of ‘Boroplus’ advertisement and that face is of glamorous actress Bipasha Basu.

Looking at her glamour quotient and her healthy skin, the brand has approached the diva. This season, Bipasha will be seen in the advertisements of ‘Boroplus’. Bipasha will be endorsing a new range of ‘Boroplus’ facewash.

‘Boroplus’ comes under the umbrella brand of Emami. It has a portfolio worth Rs. 400 crores and includes three products viz. BoroPlus antiseptic cream, BoroPlus Prickly Heat powder and BoroPlus Advanced moisturizing lotion. Boroplus face wash will be a new entry.

The company has been associated with ‘Raaz 3’ actress for its Vasocare brand. The director of Emami Limited, Priti A. Sureka, feels privileged to have associated with Bipasha Basu for the second time. She said, “Now, it is our privilege to get associated with her for another - the power brand BoroPlus.”

Priti also added, “Bipasha is synonymous with beauty, glamour and talent and we feel that her personality will complement the brand image of BoroPlus.”

Bipasha Basu has not only worked in Hindi cinema, but also in Bengali, Telugu and Tamil films. Before she made a debut in Bollywood, she was a successful model. She debuted in Bollywood with a negative role in ‘Ajnabee’. She won Filmfare award for the same. After that she acted in a number of movies. She is known for her bold on screen image. Bipasha has also done a number of item songs and was immensely liked by her fans. Her last movie was ‘Raaz 3’ which was released in 2012. Currently Bipasha is working in an Australian movie ‘Singularity’. With this movie, she debuts in international movies.

Bipasha was ranked 7th in Times ‘50 most desirable women’ in 2013. She was ranked 13th in 2012 and 8th in 2011. Bipasha is a fitness freak. She has also released a DVD on fitness called ‘Love Yourself’. The video emphasized the importance of staying healthy and fit.