Big B, daughter Shweta’s Kalyan jewellery ad withdrawn


After bankers’ organisation revolved against Kalyan Jewellers new ad starring megastar Amitabh Bachchan and his daughter Shweta Nanda, Kalyan Jewellers withdrew the advertisement.

In a statement, the Executive Director of Kalyan Jewellers, Ramesh Kalyanaraman said, "We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect. We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended.

We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large.

Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country."

After the ad went live last week, All India Bank Officers' Confederation threatened to sue Kalyan Jewellers accusing it of "casting aspersion and hurting the sentiments of millions of personnel" through the advertisement.

AIBOC general secretary Soumya Datta said that the theme, tone and tenor of the ad were "disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain."

Kalyan Jewellers rejected the allegation, saying it was "pure fiction."

"We understand that your esteemed association feels that the bankers have been portrayed in bad light. We state it on record that it is a pure fiction and at no point we have intended to generalize the bank officers at large," Kalyan Jewellers said in a letter to Datta.

"Please accept our unconditional disclaimer for the same. We shall within three working days from today add 'characters and situations depicted are fictional. The brand does not intend to disrespect or malign any person or community' before the advertisement," it said.