Ash, Abhi get cozy in an ad

Finally the sizzling married couple is coming together in an ad. The famous soap brand Lux has been able to rope in Aishwarya Rai Bachchan and Abhishek Bachchan to endorse their product with a whopping price of 25 crore.

The ad will show sizzling Ash playing a naughty trick with Abhishek and mesmerizing him. “We could have put them both in a bathtub and said, lets go for the eyeballs, but we really wanted to show them in a way that they had never been seen before,” says Tista Sen, executive creative director and senior vice-president at JWT India, the agency handling the account for the soap from Hindustan Unilever Ltd.

The commercial is directed by Stephen Mead and Shankar Ehsaan Loy has scored the background music. Aki Narula has designed Ash and Abhi’s costume.

The ad will go on air this month end.