Ariel India ad impresses Facebook’s COO Sheryl Sandberg


The new Ariel India ad has touched millions heart with a social message. It throws a powerful message that household chores is not only the job of a woman but man also can contribute to it and can be a helping hand of their partner. The video with the hashtag #SharetheLoad is trending.

Facebook COO Sheryl Sandberg shared the commercial on her Facebook page Wednesday, calling it “one of the most powerful videos I have ever seen.”

The commercial is very touching which shows a father sees how efficiently his daughter manages her office and house. He feels proud of his daughter but at the same time feels apologetic because when his daughter in her childhood used to play doing household chores he did not make her realize that this is not the work of her only but her husband as well. But how he would do so because he never became the helping hand to her mother.

In a letter, the father apologizes to her daughter on behalf of all the fathers for setting a wrong example.

“When little girls and boys play house they model their parents' behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams,” Sandberg wrote alongside the video, which has been viewed more than two million times on her Facebook post alone.

“My little baby girl. You’re all grown up now. You used to play house. And now you manage your own house and your office. I am so proud and I am so sorry,” the father says in the ad.

“I never told you that it’s not your job alone, but your husband’s too but how could I have said it, when I never helped your mom either,” the father continues. “Your husband must have learnt the same from his dad.... Sorry on behalf of his dad ... sorry on behalf of every dad who set the wrong example.”

The commercial was created by BBDO India and released on YouTube last week by Ariel India, a washing machine company that is part of the Procter & Gamble family.

“Companies have long made ads that also carry social messages, but this is new in that they’re addressing what is a very controversial topic in Indian society," Patrick Coffee of Adweek magazine told ABC News. "From what I hear, it has already gone viral in India and sparked debates about how realistically it portrays the struggles faced by women in various parts of Indian society."