Anushka Sharma, Virat Kohli appoints Myntra's first brand ambassador

The well known clothing online brand Myntra appointed married couple Anushka Sharma and Virat Kohli their first brand ambassador. The new campaign, titled 'Go Myntra-la-la'. The company has shelled Rs 10 crore to rope in Anushka and Virat as their brand ambassador.

This was Myntra’s biggest campaign so far through which aims to target 100 million consumers through various media platforms, said Amar Nagaram, head, Myntra-Jabong.

“The association of Bollywood and sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra," he added.

The couple has shot an ad film for the online fashion level. The ad shows Anushka and Virat in different locations shops products from Myntra.

“Myntra has transformed the overall dynamics of the online fashion industry by offering shoppers unmatched experiences,” Nagaram adds.