Amitabh to go live on his 72nd birthday via Twitter


Megastar Amitabh Bachchan will be celebrating his 72nd birthday on October 11 and he has found a unique way to connect to his friend on his D-day. Every year he is poured with ample birthday wishes and this year is also no exception. But Big B on his 72nd birthday has decided to connect to his millions fans though social networking sites and reciprocate the love and best wishes showered on him by his fans though the digital medium.

Big B will respond to his fans through Twitter handle @SrBachchan, and tweet and send him birthday wishes with the hashtag #AB72Wishes starting Wednesday.

"Every year on my birthday, I am overwhelmed by love and affection that I receive from my fans, from across the world. This year, I have found this unique way to reciprocate the love, even though the message is communicated through a digital medium for me it is as personal as wishing each individual myself," Big B said in a statement.

Big B is very active on social media and he always keeps his fans updated about her personal feelings and professional happenings. He has fans following in social media from age group ranging from eight to eighty and he will connect to over 10 million 'followers' on Twitter and 16,000,000 'likes' on his Facebook page by giving specially autographed poster by Amitabh, and one of the fans will also receive a specially recorded personal video message by the Big B.

“Mr. Bachchan has been setting standards in using Twitter to connect with fans in real-time and sharing his voice on the platform. We are delighted to host his birthday celebration on Twitter and bring a new experience to his millions of fans and followers," said Rishi Jaitly, market director (South and Southeast Asia, Twitter).