Big B, Priyanka replace Aamir to be ‘Incredible India’ new face

Megastar Amitabh Bachchan and versatile Priyanka Chopra have been roped in for ‘Incredible India’ campaign. The duo was directly appointed by the Central Government unlike Aamir Khan who was hired by McCann Worldwide agency for ‘Atithi Devo Bhava’ campaign, a contract which was given to the agency by the government.

Big B and Priyanka Chopra were signed by the government after their three-year contract with the ad agency expired. They did not renew the contract with the agency. After the intolerance row, centre wants to rope in a 'non-controversial' figure to replace Aamir and they find Big B the best replacement. Priyanka Chopra's international fame impressed the center to rope her.

Amitabh Bachchan and Priyanka Chopra will not charge a penny for the three-year contract for the campaign. The official announcement will be made after January 26.

"Amitabh Bachchan was the first choice of the ministry for the job," reports India Today quoting a source.

Big B is also the brand ambassador of Gujarat Tourism.

Aamir Khan was replaced after the contract end, “Our contract was with the McCann Worldwide agency for ‘Atithi Devo Bhava’ campaign. The agency had hired Aamir for the job. Now the contract with the agency is over. Ministry has not hired Aamir,” tourism minister Mahesh Sharma said at the time.

“Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be,” the ‘Dangal’ actor said after replacement.