Amitabh Bachchan wants Mumbai branded as world's ‘Entertainment City’


Bollywood icon Amitabh Bachchan has expressed his wish that Mumbai should be branded as the ‘Entertainment City’ of the world. The actor was speaking at the launch of the first edition of the Maharashtra International Travel Mart (MITM)

Appreciating the state government’s initiative, Big B said, “Our films are popular worldwide. Maybe if we all work together with the government and with my effort as a member of this initiative, we definitely can make Mumbai city as the ‘Entertainment City’ of the world.”

Maharashtra Chief Minister Devendra Fadnavis also attended the launch of the three-day event to attract buyers and sellers from tourism industry from across the country and world, on September 28.

The 72-year-old actor, who is the ambassador for Gujarat tourism, highlighted the beauty and tourism prospects of Maharashtra. He also added, “Promotion of tourism is very close to my heart. I don’t know whether it will be counter-productive for me to promote Maharashtra tourism despite being a brand ambassador of tourism for adjoining state of Gujarat, I shall be more than happy to do it.”

“Everything I have achieved has come to me during the time when I was in this city (Mumbai). I thank Mumbai and people of this country,” Amitabh Bachchan said.

The state government in its effort to promote Mumbai as an ‘Event Destination’ city has decided to ease process of permissions. The Chief Minister revealed that one can now apply online for permission to shoot film, and it will be granted within a week. A new website and phone app to promote tourism was also launched at the event.