Amitabh Bachchan launches video blogging app Wakau

Megastar Amitabh Bachchan who regularly keeps his fans and well-wishers abreast of his activities and thoughts has launched a one-of-its-kind freemium celebrity video blogging app Wakau.

The 73-year-old actor launched the app on Thursday, October 29, in collaboration with CA Media and JetSynthesys, which will be a hotspot to catch original, candid and direct videos of celebrities across different genres like sports, music, films etc.

Speaking about his association with Wakau, the actor said, “Social media is an integral part of my life today. I have always tried to stay connected with my fans and respond to them whenever possible through my blog and other social media platforms. I am glad to be associated with an interactive platform like Wakau, through which I can share some of my candid moments from my day-to-day life with my fans and inch closer to them.”

"It's very unique. It's an application that needs to be downloaded on your smartphone, and once you download the application, you get a list of various celebrities that are on Wakau. You can punch in your favourite celebrity and they will speak on various issues... they could be very intimate conversations, important moments in their lives, or they could do a tour of their house," Amitabh Bachchan added.

Besides Amitabh Bachchan, Wakau already has celebrities like Sachin Tendulkar, Arjun Kapoor, Ayushmann Khurrana, Nirahua, Shaan, Manju Warrier, Tamannaah Bhatia, Sophie Choudry, Arman Malik and Elli Avram.

The video blogging application is available across iOS, Windows and Android formats.

Officials who have been involved in its development feel it will satiate cinema and sports buffs' desire to know more about the stars.

"Wakau is a great opportunity for celebrities to connect with their fans and share personal stories, interests, sepia moments and cherished thoughts through their video blogs," Rishi Negi, executive vice president - Operations, CA Media India, said in a statement.

Rajan Navani, vice chairman and managing director, Jetsynthesys, said: "With a deep focus on creating a personal connect with the consumer through leveraging analytics, the Wakau experience will eventually pave the way towards many firsts for the world."