Amitabh Bachchan denies being approached for ‘Atulya Bharat’


Megastar Amitabh Bachchan has said that he was never “formally approached” for the Incredible India campaign. Big B’s statement came in the wake of reports that the government is reconsidering its decision to sign the actor as the brand ambassador for the tourism campaign after his name figured in the Panama Papers leak.  

“There have been queries from the media regarding my being Brand Ambassador for ‘Atulya Bharat’ (Incredible India). I wish to state that I have not been formally approached for this position. The speculation of the media regarding its discontinuance is, therefore, not relevant as far as I am concerned,” Amitabh Bachchan said in a statement.

The Panama Papers, a set of a set of over 11 million leaked confidential documents of Panamanian law firm Mossack Fonseca, mentioned Amitabh Bachchan among prominent Indiana with undisclosed assets offshore.

“On the Panama disclosures, I wish to state that queries continue to be sent to me by the media. I would humbly request them to kindly direct these to the Government of India where I, as a law abiding citizen have already sent, and shall continue to send, my responses. I stand by my earlier statement on the ‘misuse of my name’ in the matter and in any event the press reports do not disclose any illegal act committed by me,” the statement added.

The Indian Express, which investigated the leaked documents, carried a report earlier this month naming Amitabh Bachchan among others, allegedly having links with offshore entities in tax havens. The actor had then already denied any connection with the said companies saying that his name may have been “misused”. He also claimed that even the news report had not suggested any wrongdoing on his part.

Big B was said to be Prime Minister Narendra Modi's first choice as brand ambassador of the tourism campaign. He is also the brand ambassador for Gujarat Tourism, Modi’s home state.