Alia Bhatt, Karan Johar team up as co-curators of Colors Infinity

Charming Alia Bhatt and ace filmmaker Karan Johar entered a new territory. The mentor and his student have joined hands for Colors Infinity as the Co-Curators of the channel. Viacom 18 have launched two new English General Entertainment channels - 'Colors Infinity' and 'Colors Infinity HD'.

When asked Alia Bhatt speaks about her experience on COLORS INFINITY, she said, “By bringing India the latest and hottest new English Shows, I believe Colors Infinity will rise above the white noise and create something amazing.”

As a curator of the new channel and passionate viewers of English content, Karan and Alia will bring a great blend of insight and finesse to Colors Infinity.

The channels will be available across DTH & Digital cable platforms.

On the latest offering from the Viacom 18 stable, Sudhanshu Vats, Group CEO, Viacom18, said, "Today, we are the world's second largest English speaking population and live in an environment where English is seen as a ladder to personal progress. The market is widening its appeal across viewers who think and speak in English, but haven't been invited to consume international entertainment yet. Colors Infinity aims to speak to this larger audience which goes beyond the metros and has never been addressed by the category. English is an extremely important space for us and with this move, we will further strengthen our share in the category."

Talking about Colors Infinity, Ferzad Palia, EVP, Viacom18 and Head, English Entertainment said, "Globally, television series have become a force to reckon with, be it in terms of scale of production, Hollywood actors being cast, quality of story-telling, writing and in many other ways. This is the 'golden age' of television. Colors Infinity, with its sheer breadth of offering and carefully selected content from across global markets, will be the definitive platform for the best in English language entertainment across genres. Freshness will be at the core of what we do, be it the content we air, scheduling strategy or marketing. Our objective is to grow the category by broadening the appeal and reaching to a wider base."

On having Karan and Alia on board as co-curators, he further added "Karan and Alia have been an integral part of our decision making process. Their perfect blend of insight and finesse has helped shape our content selection and brand. We're delighted to welcome them to the Colors Infinity family and to work closely with them."

The channel will telecast every category of programmes, ranging from soaps to reality shows and awards events.